Product Marketing (TOT)

Module 1.New Product Development (TOT): Taking products from concept to market launch.

Module 2. Product Positioning and Brand Management (TOT): Positioning products in the marketplace.

Module 3. Market Research for Product Development (TOT): Using research to guide product development.

Module 4. Pricing Strategies for Products (TOT): Teaching pricing techniques for competitive advantage.

Module 5. Product Lifecycle Management (TOT): Managing products through their lifecycle stages.

Module 6. Sales Strategies for New Products (TOT): Creating sales strategies tailored to new product launches.