Consumer Behavior (TOT)

About Course

Module 1.Understanding Consumer Psychology (TOT): Factors influencing consumer decisions.

Module 2. Segmentation and Targeting (TOT): Segmenting markets and targeting specific customer groups.

Module 3. Consumer Motivation and Decision-Making (TOT): Training on how motivations influence purchasing decisions.

Module 4. Cultural Influences on Consumer Behavior (TOT): Teaching how culture affects consumer preferences.

Module 5. Consumer Loyalty and Retention (TOT): Techniques for fostering long-term customer relationships.

Module 6. Consumer Behavior Research Methods (TOT): Conducting research to understand consumer behavior.