Marketing Strategy (TOT)

Module 1.Strategic Marketing Planning (TOT): Developing marketing strategies aligned with business goals.

Module 2. Competitive Analysis (TOT): Analyzing competitors and market positioning.

Module 3. Market Research and Consumer Insights (TOT): Conducting research to inform marketing strategies.

Module 4. Brand Positioning and Differentiation (TOT): Techniques for creating a unique brand identity.

Module 5. Marketing Mix Optimization (TOT): Teaching the integration of product, price, place, and promotion strategies.

Module 6. Global Marketing Strategies (TOT): Adapting marketing strategies for international markets.