Marketing and Sales (TOT)

Module 1. Introduction to Marketing and Sales Concepts
– Overview of basic marketing and sales principles.
– The role of marketing in driving sales and business growth.
– Key concepts such as market segmentation, targeting, and positioning.

Module 2. Strategic Marketing Planning
– How to develop and implement effective marketing strategies.
– Tools and techniques for market analysis and strategic decision-making.
– Setting marketing objectives and aligning them with business goals.

Module 3. Sales Techniques and Customer Engagement
– Advanced sales techniques and strategies for engaging with customers.
– Building and maintaining strong customer relationships.
– Techniques for handling objections and closing sales effectively.

Module 4. Digital Marketing Fundamentals
– Introduction to digital marketing channels and tools.
– Strategies for utilizing social media, email marketing, and content marketing.
– Basics of search engine optimization (SEO) and pay-per-click (PPC) advertising.

Module 5. Marketing Analytics and Performance Measurement
– Techniques for measuring and analyzing marketing performance.
– Using data analytics to inform marketing decisions.
– Key performance indicators (KPIs) for marketing and sales.

Module 6. Training and Coaching Skills for Marketing and Sales Teams
– Methods for effectively training and coaching marketing and sales personnel.
– Techniques for motivating teams and individual members.
– Creating development plans and continuous learning environments.